7 Reasons why you could get an app rejection from Apple

As you plan and develop your app for iOS, you’ll have to make sure it meets Apple requirements. We bring you seven most common reasons why Apple could reject your app.

Bad description/missing information

This is the most common app rejection reason. To avoid it, enter all of the details needed to review your app in the Publish Info section under Settings in the ShoutEm builder. Also, please make sure your contact information is complete and up-to-date.

Your app has bugs

You should submit your app for review only when it is complete and ready to be published. Make sure to thoroughly test your app on devices and let us know if there’s any bugs to fix. You can check the exact look and feel of your app before it’s even published – with our Mobilizer app – for iPhone and Android.

Bad UX

Apple places a high value on clean, refined, and user-friendly interfaces. If your user interface is complex or less than very good, it may be rejected (Guideline 10.6). Use ShoutEm’s powerful home screen editor and avoid that!

Apple is not cool with your app

If you app does not comply with terms in the iOS Developer Program License Agreement, it will be rejected. Read the license agreement here.

Wrong ratings

Developers are responsible for assigning appropriate ratings to their Apps. Your app may contain images or text that warrants an elevated rating. The most common ones are alcohol/drug content, nudity, etc., but there are some tricky ones, like unlimited access to web content (just providing a web link), that are a bit less straightforward (Guideline 3.8).

Don’t mention any platforms

If your app includes Android, Windows, or other platform mentions, either in text or image form, it will be rejected (Guideline 3.1). Usually, this applies to the app description, the background images, or the splash loading screen.

Broken links; Placeholder content

All links in your app must be functional; and finalize all images and text in your app before sending it in for review. Apps that are still in progress and contain placeholder content are not ready to be distributed and cannot be approved (Guideline 3.2).


For more resources and a list of guidelines used to review apps submitted to the App Store and Mac App Store, visit the App Review page.