Mobile commerce, or in short m-commerce, is a broad term. It refers to the use of mobile and tablet devices to purchase a products on the go via mobile shopping apps or mobile-optimized websites. eMarketer predicts that mobile spend will rise to 15% of online sales by the end of 2013, and will have a
Adobe and eMarketer findings reveal that online shoppers give an advantage of tablet devices over smartphones when purchasing online. This could make tablets primary devices for mobile commerce. On the other hand, shoppers use smartphones to discover offerings on the go, share information about purchased products with friends and receive time-sensitive offers in the store.
Analysts forecast that even more smartphone and tablet apps will be downloaded in 2013 as the number of purchased smartphone and tablet devices continues to grow. Recent findings by ABI Research estimate that approximately 70 billion smartphone and tablet apps will be downloaded in 2013. Android will dominate in the smartphone segment while iOS leads